Why Customers Stay with Us

For many years, Bernie Robbins has exceeded customers’ expectations. Locals have embraced each of our locations. Customers tend to stay with us. We are grateful and humbled to be the favorite neighborhood jewelry store.

Our community has grown to anticipate certain things from Bernie Robbins including honest, helpful service and a relaxed environment. Every customer receives special treatment, which is really quite customary. We’ve been creating memorable experiences for many years, and it’s all about the special touches.

Iconic Packaging and Branding

Customers tend to recognize our gift boxes right away, because Bernie Robbins gives you butterflies! A perfect little gift box topped with satin ribbon and an intricate, decorative butterfly or two is what makes our packaging special. While there is nothing really novel about butterflies, they add a whimsical element to a very meaningful item, and our female customers like it.

It all started when two of our salespeople, Sandra and Maddy, were shopping for display materials and thought the butterflies would make a cute addition to the Bernie Robbins gift box.

The butterflies were not meant to be a long-term thing. Actually, it was just a extra something or Mother’s Day gifts- but there was some resistance when we tried to take them away, so the butterflies became a permanent part of our branding.

When you think about the way Bernie Robbins started out as an appliance store in the Philadelphia area, and went through different phases to transition into what it is today, a butterfly is a perfect symbol of change.

Heartwarming Moments at Bernie Robbins

When a customer has a need or a special moment worth celebrating, it ignites a fire within us to find a way to make it remarkable!

Back in the early 2000’s, we had an opportunity to meet an unusual request. An active duty soldier in Afghanistan had purchased an engagement ring. He wanted our help in proposing to the love of his life. We hired technicians to hardwire a video conferencing setup. (This was before Skype and Facetime!) Then we arranged for the special young lady to stop in for a visit, and she was overjoyed at the surprise proposal. After a beautiful and emotional moment, we celebrated their engagement with champagne, flowers and a few of their relatives who were hiding in the next room.

On separate occasion, a man and a lady came into our store. It was their first time at Bernie Robbins, and they were shopping for a birthday gift to celebrate the lady’s birthday milestone. We chatted with the couple while they thoroughly browsed our collections of fine jewelry. The owner, Harvey, sent for fresh flowers and surprised our guest with a beautiful bouquet. Whether or not she chose to buy something was not his concern. Our priority was to honor her birthday and help her to feel worthy of celebration.