Everyone knows the 4 C’s of diamonds: Carat, Color, Clarity and Cut. Hearts On Fire teaches us about the 4 B’s: Brighter, Bolder, Bigger and more Beautiful.
When you are shopping for diamonds, everyone gives you the same information. They all speak to you in a strange language unique to the diamond trade. Using letters to describe color and purity, and their own system of measures, they are merely describing a diamond’s Characteristics. 
Namely the 4 C’s… Color, Clarity, Carat weight, and Cost. That’s right… every diamond, including rough diamonds, can be described in this way. If you want the biggest possible diamond for your money, of a particular color and clarity, your best bet is to buy a piece of rough. It will be twice as big as any diamond that has already been cut. How ironic. Because, what should be most important to you is precisely how that diamond is Cut. Cut is NOT one of the 4 C’s. Cut is not an inherent Characteristic of a diamond. Cut is something we do to a diamond.
